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ISFA's Podcast: Behind the Surface

ISFA's Podcast: Behind the Surface

With each episode, Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies and gathering insights from leading industry experts. 

From standard operating procedures to email marketing, ISFA brings in special guests and elevates the potential for you to find success in all areas of your business.

Here's What's Coming Up Next

Granite Gold Coloring Book

Creating a positive, engaging consumer experience is vital in today’s highly competitive market. Consumer experience is the number one driver in their purchase decision. Having the right software and sales process in place to capture the emotional attention of your consumer from the start will lead to an overall better experience for all, providing more opportunities to add value for your consumer and increasing your profit. The process is not one-size-fits-all, only you can determine what’s best for your business! 

Tune in on May 11 as Nancy Busch and Frank Sciarrino discuss how to take this emotional consumer design experience to the digital level recorded live from Coverings 2022! Find out how ISFA is partnering with Quote Countertops to provide members with a tool to aid in this process. Be sure to register for the coinciding workshop on May 18 to take advantage of additional tools and insights!

Coloring Book to Masterpiece: Creating an Emotional Experience for your Consumer

brought to you by

Granite Gold Home Services

Episode Release: May 11, 2022
Workshop: Wednesday, May 18, 2022 @ 11 AM PT/ 2PM ET



  Click below and listen in on the previous episode of the Behind the Surface podcast.

 Find Behind the Surface on your favorite podcast streaming service.

Podcast Library

Got a question or topic you'd like to see covered in our podcast? We're all ears.


 Behind the Surface: The Installing Profitability Series

Have you heard about the Installing Profitability series? This monthly podcast + workshop event touches on regular themes that matter to fabricators. From human resources to incentive plans, sales programs, showroom design and more, each podcast is the precursor to a valuable workshop where you can ask questions and get actionable answers. Listen in and gain valuable insights on how you can improve your bottom line.  

The workshops are FREE to ISFA members and friends of BACA Systems. 


Check out more of ISFA's exclusive programming:

Facility Tour Library

Webinar Library

Workshop Library