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ISFA's Podcast: Behind the Surface

ISFA's Podcast: Behind the Surface

With each episode, Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies and gathering insights from leading industry experts. 

From standard operating procedures to email marketing, ISFA brings in special guests and elevates the potential for you to find success in all areas of your business.

Click below and listen in on the most recent episode of the Behind the Surface podcast.

Podcast: The Art of Upselling

Episode 30: The Art of Upselling

It’s pretty obvious that we wouldn’t be in business if we didn’t know how to sell countertops. The question is: How many of us know how to maximize the profit we get from each sale? In this episode, Geoffrey Gran of The Countertop Factory talks with us about:

  • Why sell upgrades?
  • Upgrades are everywhere in your life
  • Eliminate “Reverse Buyers Remorse”
  • Increased upgrades = Increased profits
  • Self-Funded raises for Employees

Listen to this episode if you want to discover ways to significantly increase your profit on every sale.



Episode 29: The New NEO Consumer 


Episode 28: Using Data To Find Opportunity In Your Business

Find Behind the Surface on your favorite podcast streaming service.

Podcast Library

Got a question or topic you'd like to see covered in our podcast? We're all ears.


 Behind the Surface: The Installing Profitability® Series

Have you heard about the Installing Profitability® series? This monthly podcast + workshop event touches on regular themes that matter to fabricators. From human resources to incentive plans, sales programs, showroom design and more, each podcast is the precursor to a valuable workshop where you can ask questions and get actionable answers. Listen in and gain valuable insights on how you can improve your bottom line.  

The workshops are FREE to ISFA members and friends of BACA Systems. 


Check out more of ISFA's exclusive programming:

Facility Tour Library

Webinar Library

Workshop Library