ISFA's Podcast: Behind the Surface
With each episode, Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies and gathering insights from leading industry experts.
From standard operating procedures to email marketing, ISFA brings in special guests and elevates the potential for you to find success in all areas of your business.
Click below and listen in on the most recent episode of the Behind the Surface podcast.
Episode 13: A Colorful Conversation with Mark Woodman
Did you know color trends start in development as much as 10 years before they hit the marketplace? In this Behind the Surface podcast episode, Mark Woodman, CMG, a passionate designer, trend-spotter, and consultant for Corian Design, joins Nancy Busch to discuss color and design trends in the decorative surfacing industry.
Together they will discuss:
- The importance of light, dark and neutral
- A rearview on how the pandemic affected the color trends
- Return to nature design trend; increase in popularity of stained wood for cabinetry
- Finish and Texture
- Popularity of textures
- Mixing and matching colors and texture
- Using trends to help your customers choose materials
- Asking key questions to steer your customers in the right direction
- The dos and don’ts of stocking colors
Sponsored by:
ICYMI
Episode 12: Industry Outlook: A Fab’s Perspective
Find Behind the Surface on your favorite podcast streaming service.
Got a question or topic you'd like to see covered in our podcast? We're all ears.
Behind the Surface: The Installing Profitability® Series
Have you heard about the Installing Profitability® series? This monthly podcast + workshop event touches on regular themes that matter to fabricators. From human resources to incentive plans, sales programs, showroom design and more, each podcast is the precursor to a valuable workshop where you can ask questions and get actionable answers. Listen in and gain valuable insights on how you can improve your bottom line.
The workshops are FREE to ISFA members and friends of BACA Systems.
Check out more of ISFA's exclusive programming:
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